Startup Success: A Branding & Marketing Roadmap for Startups

Welcome to another episode of Startup Success, a podcast for founders and investors. Today we sit down with Chris Kirsch, Co-Founder and CEO of runZero, a comprehensive cyber asset management solution. Join us as we discuss the challenges and benefits of branding your startup for a better product-market fit, funding, and scaling strategies. Chris also shares practical, real-world tips on the first marketing steps a startup should take.

Chris shares his insights on:

  • Branding strategies for startups
  • Rebranding for a better product market fit
  • The journey from bootstrapping to Series A funding
  • Marketing insights for early-stage founders

Chris Kirsch co-founded runZero with Metasploit creator HD Moore. Chris started his career at an InfoSec startup in Germany and has since worked at companies like PGP, nCipher, Rapid7, and Veracode. He is passionate about OSINT and Social Engineering.

Meet Our Speakers

Chris Kirsch


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